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American Standard HVAC Campaign

Comprehensive Marketing Strategies to Build Brand Equity and Drive Customer Growth

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The Challenge

As the Graphic Designer, I was responsible for creating visuals that would not only align with the campaign's strategic goals but also resonate with both existing and potential customers. Collaborating closely with the Project Coordinator, Marketing Associate, and vendor representatives, I developed cohesive and engaging designs tailored to each strategy.

Campaign Objectives

  • Enhance Brand Awareness: Highlight American Standard’s advantages and Winsupply’s unique value proposition.

  • Customer Conversion: Transition existing Winsupply customers and appeal to Trane customers through targeted offers.

  • Strengthen Leadership Position: Establish credibility and authority in the HVAC industry with high-quality marketing materials.

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Social Media Examples

Email Example

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Print Examples

Outcome

The work I produced was escalated for funding approval. The Assistant Marketing Director presented it to the Local Company Group Vice President at Winsupply, who reviewed it for strategic alignment. From there, they approached American Standard to secure co-op advertising funds to support the initiative. 

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